A cooperation spanning five years: we were Ridango’s UX/UI design partner, responsible for their public transport ticketing platform on web and mobile.
Effectively part of Ridango’s team, we developed the logic, user experience and design systems behind several client web platforms and mobile applications — account-based ticketing (ABT), automated fare collection (AFC), real-time passenger information (RTPI) and more.
Design goal: one unified logic and user experience for a complex ticketing system Ridango could offer to any client — as close to one-size-fits-all as such a thing gets.
The first task set the foundation for the platform’s new UX. We could not build from the ground up — we had to learn the history of the existing solution and how business rules and technical setup would shape the design. The aim stayed simple: better UX, higher retention, more online ticket sales on Elron’s site.
By the time we designed the Movingo mobile app we knew Ridango’s product well. It was the right moment to find out what people actually want from a ticketing app, with new features like a real-time timetable on the table.
The interface had to work on several levels at once: flexible and neutral enough for different transport providers in different countries, accessible to a wide range of users young and old, and honest about the business rules and technical setup it lived inside.
Several rounds, in different formats: pre-live testing on UI prototypes, testing during demo-live phases, and testing selected interactions on live products through a design prototype. Different aims, all necessary for products under this much traffic.
On-demand transport is growing, and this was the chance to work out what it could look like — at least from the dispatcher’s side. The scope targeted local municipalities and private operators providing on-demand service to elderly people and people with disabilities.